Saima Asghar Riaz

CEO & Founder


Saima Asghar Riaz is an alumna of The University of Warwick University and has been representing the University in Pakistan since 1998. The key component of her work involves counselling students and parents on graduate study and career options, engaging with stakeholders including sponsors and referees, and conducting trainings and skills seminars for students and faculty at local educational institutions. She has also been working closely with Warwick Graduate Association and Warwick Careers Services in facilitating and guiding alumni towards networking and job placement opportunities to showcase them as positive brand ambassadors for successful recruitment of new students.

She is also a British Council trained language assessment professional and has extensive teaching and teacher training experience, having taught at Kinnaird College for Women on their English Language Teaching, and Applied Linguistics Masters degrees. She has been a member of the adjunct faculty at the Lahore University of Management Sciences (LUMS), where she taught Composition and Writing, Research Writing and Communication Skills to undergraduate students. She has also taught English for Academic Purposes (EAP) at Warwick University and English for Specific Purposes (ESP) for Virtual University. Her video lectures are currently part of the Virtual University syllabus televised for VU students nationwide and internationally. She has also developed and delivered professional development training for staff and faculty of Ali Institute of Education, Aga Khan University, LUMS and Sharif Educational Complex. She has provided extensive language enhancement and assessment services for educational institutions, educational consultants, call centres, professional recruitments agencies and for various foreign universities.

Saima has been the Director for Faculty Development & Internationalisation at Lahore College for Women University (LCWU), Pakistan, where she worked closely with the Vice Chancellor and relevant Deans/Directors to guide on improvements in curricula, assessment techniques and implementation of international standards in the respective faculty/institute by successfully setting up a Faculty Development Centre, an International Resource Centre and Pakistan’s first university level mandatory Citizenship programme in collaboration with the British Council. She was thus responsible for supporting the enhancement of teaching and research capability of the university, creating linkages with local and international partners, enabling students in social entrepreneurship projects, and raising the university profile on an international academic platform.

Having a special interest in engaging children in arts, crafts and reading activities, she has founded The Rainbow Garden and the Drop Everything and Read (DEAR) book club.